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VIP Vision in Design: A Guidebook for Innovators - Discover the Power of ViP, the Vision in Product

  • anporhendmisso
  • Aug 19, 2023
  • 1 min read


Matthijs is a thinker on methods underlying the design profession. In 2011 Matthijs and Paul Hekkert co-authored a book about the innovation method they developed at Delft University of Technology: VIP Vision in Design a guidebook for innovators. Matthijs publishes a monthly column on automotive issues in Octane magazine.




VIP Vision in Design: A Guidebook for Innovators book

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